Great to read Louis Rossetto's memories of HotWired. I'd forgotten about a lot of the machinations that led up to its creation. We were essentially starting a start-up from within a start-up and risking both:
Even internally, people were skeptical – our first business wasn't profitable yet and here we were starting another? In effect, we were taking the money that Condé Nast had given us for growing Wired circulation and investing it a completely unknown, untried, potentially dangerous project to invent Web media.
Still can't believe it's been 15 years.
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